015 Design That Pays: Architecture, Interiors & GDV with Ben Richards

Ben Richards — Masters degree in Architectural Engineering, founder of Aura Architecture & Interiors, and co-host of the XP Property Podcast — joins us to break down what great design actually does for your numbers.

What we cover:

  • What most SME developers still get wrong about architects and design

  • The fundamentals that never change, no matter the scale of the project

  • Exactly how Aura works with clients — from brief to build

  • Whether premium design and interiors genuinely moves GDV, and by how much

  • How to select finishes — and how to avoid the "expensive reno, boring result" trap

  • A real-world cost and timeline breakdown: rear extension, skylights, kitchen, interiors

  • What Ben has learned from XP Property Podcast guests that changed how he operates

  • What UK developers should actually be paying attention to right now

Our companies:

  • ZEN Stays — £1.1m annual turnover through Serviced Accommodation & Property Management

  • ZEN Properties — £1m+ assets with £500k own equity

  • ZEN Properties Podcast — real conversations on building cashflow + wealth through UK real estate

Sponsorship:

  • This episode is brought to you by ZEN Properties.

  • We develop and convert property across the UK.

  • Investors earn 11-15% annual, asset-backed.

  • Find out more: zenproperties.uk

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014 Derelict cottage conversion to holiday let